Foursquare social media marketing encourages user suggestions of locations

Naveen Selvadurai, Co-owner of Foursquare

Latest mobile commerce strategy deviates from sharing and moves to recommendations. When Foursquare was still a brand new startup in New York, two years ago, it experienced a tremendous amount of social media marketing buzz, as the hottest celebrities used it and online giants attempted to buy it out. Since then, the Foursquare hype has started to slow, driving it to come up with some new and innovative angles. The company has retained its status as an independent company, turning down the offers made to purchase it, and now it…

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