New augmented reality service launched by VirtualMob

augmented reality research

Augmented reality continues to be an effective marketing tool Augmented reality has been gaining more attention as a practical solution to many of the challenges that exist in daily life. The technology continues, however, to be one of the most attractive marketing tools, especially to advertisers looking to engage mobile consumers. Part of the reason advertisers like augmented reality is because the technology is able to create engaging digital content that can be superimposed over the real world. Such content is especially engaging for mobile consumers. Startup aims to make…

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Augmented reality app seeks to make drivers safer

iOnRoad App

Augmented reality is getting a lot of attention for its uses in gaming. So much so that the technology’s practical uses are often overlooked. Today, AR has advanced enough to be useful in daily activities, keeping true to its name by enhancing the physical world. Picitup, a technology company based in Israel, has launched a new AR product called iOnRoad. The program seeks to apply AR technology in a practical way that will help make people become safer drivers.  iOnRoad is a mobile application available for Android smart phones. Picitup…

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