Sony using augmented reality to help sell televisions

Augmented Reality News

Companies often use augmented reality as a selling point, hoping to entice tech-minded consumers to make a purchase. Sony is taking the same approach to sell their more of their TV’s. The TV’s themselves have no capacity for augmented reality, instead Sony is launching a campaign that will leverage the technology in helping consumers find the right television for their homes. Augmented reality has been used in marketing campaigns before, but no company has ever used the technology to tell their customers exactly what to buy based on the space…

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