Social media marketing loves the Suarez bite scandal

social media marketing puma twitter fifa world cup

Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that have jumped on board the controversial advertising technique were McDonald’s and Netflix. The…

Read More

Televisions Are Old News, Mobile is Taking Over

TV vs mobile

By most accounts, more people will access the web via mobile device than a computer by the end of 2014. But what most reports don’t tell you (at least not yet) is that more people are getting TV shows and movies from mobile devices, as well. Even companies like Direct TV are getting into the mobile act! Hulu Doubles Paid Subscribers, Adds Unique Shows Hulu doubled paid subscribers in 2012, from 1.5 million at the end of 2011 to 3 million at the end of 2012. 2013 looks promising, with…

Read More

NFC technology projects from HID Global reach conclusion

HID Global NFC technology projects come to an end at Netflix and Good Technology headquarters HID Global, a secure identity solutions developer, has announced the completion of two pilot projects concerning NFC technology. The pilot projects were meant to examine the capabilities of NFC technology in access management and whether the technology presented a significant risk for existing security systems. These projects were conducted in the headquarters of Good Technology and Netflix. Both companies made use of NFC-enabled mobile devices to participate in the pilot projects. NFC continues to grow…

Read More

The importance of maintaining the use of QR codes in marketing campaigns

QR Codes Business Cards

Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year. The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future. Furthermore, the actual potential for the use of the technology is practically limitless. Data from Forrester…

Read More

Study shows Apple, Amazon, and Dell take the top spots for mobile consumer satisfaction

Mobile Commerce

According to the results of a study performed by ForeSee, mobile shoppers were most satisfied with the experience provided by online retail giants Apple, Amazon, and Dell. ForeSee accumulated adequate data to achieve a solid and statistically reliable score for mobile satisfaction among the top 16 American online retailers. The score was based on 100 points and compared the mobile experience with that of the traditional web. There was a significant margin between Apple, which had the highest score, and Sears, which had the lowest among the top 16. Apple’s…

Read More