Mobile commerce services are struggling in India

India mobile payments

Mobile wallets are a hard sell for many consumers throughout the country India is often considered a very promising market when it comes to mobile technology. Consumers, however, are showing little interest in mobile wallets. These mobile applications are meant to store financial information and data from retailers and other brands. The apps make all this information easily accessible and are meant to make mobile shopping and payments more convenient for consumers. Mobile wallets have, however, seen a relatively small amount of interest from consumers. Regulations have had little impact…

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