QR codes patents from NeoMedia to be licensed to Kraft Foods

Smartphone scanning QR codes

The giant food company has recently been conducting research regarding barcodes and NFC technology. Though much of the media’s attention has been focused on NFC technology due to the mobile payments debates, QR codes are still at the center of the current mobile marketing activity, and a new deal has only highlighted that fact. NeoMedia Technologies has just signed on its first brand licensee for its 2D barcodes. The company describes itself as being a pioneer in the field of QR codes, and has now signed Kraft Foods Group on…

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