Nellymoser study Archives

U.S. magazines show resounding favor for QR codes

05/16/201205/16/2012 John Montgallo

Nellymoser investigates the use of QR codes in the magazine industry Nellymoser, a mobile computing and research company, has released the results of an analysis of the top 100 magazine publications in the U.S. The analysis covered the first quarter of 2012 and shows that, during this period, QR codes became wildly popular throughout the magazine industry in the U.S. QR codes have been gaining a great deal of attention from the print industry for their ability to engage consumers. Publishers are beginning to consider the codes to be a…

Top 100 magazines increased QR code use by 617 percent in 2011

01/30/2012 Julie Campbell

According to a Nellymoser study, the use of QR codes, such as 2D barcodes and Microsoft Tags, skyrocketed by 617 percent between January and December 2011 within the top 100 American magazines. Nellymoser is a mobile technology and marketing company based in Massachusetts and its data indicated that most of the growth of the use of QR codes was driven by advertisers. From the beginning to the end of last year, the number of magazine pages that included these barcodes rose from 3.6 percent to 8.36 percent. This most recent…