Members of the NFC Forum, a conglomerate of companies working to establish standards on usage of NFC technology, will be in attendance at the National Retail Federation’s (NRF) Annual Convention and Expo event this month in New York City. The long-standing event will attract businesses from all over the world and expose them to new trends emerging in the worlds of marketing, commerce and general business. The NFC Forum plans to unveil new, innovative retail solutions based on NFC technology, hoping to raise awareness of how powerful the technology can…
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Intel to release new NFC-enabled “ultrabook” laptops by the end of the year
Technology giant Intel has announced a new line of portable computers called “ultrabooks.” The company has begun feeling pressure from competitor Apple in the laptop market, which has grown in the past few years as more consumers begin to show signs of favoring mobility over anything else. Intel’s ultrabooks are designed to be high-performance machines that are durable and house some of the best features Intel has to offer. Many of these features are quite impressive, but Intel’s most innovative addition to the ultrabooks is an NFC chip that will…
Read MoreABI Research report suggests NFC technology will have a major impact on retail marketing
Near Field Communication may be becoming a big deal in commerce, but the technology is still suffering from lack of consumer awareness. ABI Research, a market research firm, has released a new report concerning the status of NFC technology, noting its growth in certain markets. According to the report, the technology may not see the most success in commerce. Instead, NFC may have the most profound impact on mobile retail marketing. For marketers, the technology has yet to show any real attraction when compared to QR codes. The report suggests…
Read MoreIntel Corporation joins the NFC Forum as a Sponsor
The Intel Corporation – a global leader in computing innovation – has joined the NFC Forum, which is a not-for-profit industry association that is dedicated to progressing the adoption of near field communication technology. According to the NFC Forum, the Intel Corporation has increased his position to the Sponsor level from its previous position as a Principal. Membership as a Sponsor is the highest possible category at the NFC Forum, and it provides such benefits as a seat on the Board of Directors for the forum, which is responsible for…
Read MoreeAgile and Avery Dennison join forces to promote NFC technology
The NFC industry has become wildly popular with businesses and consumers, but the availability of the technology has been somewhat scarce. Companies like Nokia are working to resolve the issue by developing new smart phones that make use of the technology. eAgile Inc. and Avery Dennison RFID, two companies specializing in RFID products, have teamed to promote NFC technology. The partnership will produce a wide variety of promotional products that businesses will be able to use to make consumers more comfortable with using NFC. NFC technology is easy to use,…
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