Japan Airlines adopts NFC-enabled boarding passes to better serve consumers

Japan Airlines

Japan Airlines has announced that it will be launching a new NFC-based service that will help consumers board planes faster. The airline has partnered with mobile operations company KDDI in order to create NFC-enabled boarding passes. Japan Airlines is not the first to adopt this type of boarding pass. Last year, Scandinavian Airlines began experimenting with similar boarding passes they called Smart Pass. Now, the Japanese company is looking to expound on this idea and make it popular with travelers. The Smart Passes will be able to track travelers wherever…

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Intel to release new NFC-enabled “ultrabook” laptops by the end of the year

Intel mobile security software

Technology giant Intel has announced a new line of portable computers called “ultrabooks.” The company has begun feeling pressure from competitor Apple in the laptop market, which has grown in the past few years as more consumers begin to show signs of favoring mobility over anything else. Intel’s ultrabooks are designed to be high-performance machines that are durable and house some of the best features Intel has to offer. Many of these features are quite impressive, but Intel’s most innovative addition to the ultrabooks is an NFC chip that will…

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2012 will bring much more than contactless payment from NFC

NFC Technology

At the end of 2010, the predictions made by Forrester were that Near Field Communication (NFC) would start to come into its own in 2011, though they had noted that it would be far from mainstream by the close of this year. Now that it’s a year later, the predictions are starting to come in for next year, and this year’s use of NFC is starting to be reexamined in order to make the forecasts. In 2011, it has been estimated that between 35 and 40 million smartphones enabled with…

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Slow adoption of QR codes amongst consumers may push marketers toward NFC.

QR Codes vs. NFC mobie marketing

Despite the rabid success QR codes have been experiencing in the world of marketing, consumers in the U.S. and some parts of Europe have been slow to warm to the barcodes. At times, the blocky patterns can be seen ominous, especially when companies do not inform consumers how to use the codes. A general lack of knowledge is one of the primary barriers keeping QR codes from mass acceptance. While some companies are focusing their efforts on raising awareness of the codes, others are adopting another technology, citing its ease…

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