Tag: near field communications marketing

Report shows the rampant growth of the NFC mobile applications market

Jesse Collins
Mobile commerce Risks

A new report from Markets and Markets, a market research firm, paints a promising picture for the future of NFC technology. NFC has been around for several years but has only recently become a technology of consequence. It has provided advertisers with a new way to engage consumers who are growing increasingly reliant on mobile technology. NFC has also helped birth the new industry of mobile commerce. As such, the market for NFC applications, such as mobile wallets, has become more valuable. In 2011, the market saw revenue growth of…

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Freescale Semiconductor and Inside Secure team to make new NFC-enabled prepaid electricity meter design

Jesse Collins
Electricity Meters

Freescale Semiconductor, a leading manufacturer of micro-technologies, and Inside Secure, a mobile technology company specializing in NFC, have come together to create a new contactless, prepaid utility meter design. The design aims to bring more security to the world of electronic meter products as well as help modernize the utilities industry. Prepaid electricity meters are quite popular throughout the world, but have been the target of fraud in the past. Both companies claim that the new design system will be much more reliable in terms of safety. The design is…

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ViVOtech brings NFC-based mobile marketing software to retailers

Jesse Collins
mobile commerce and NFC technology

ViVOtech – a software and systems company that uses near field communication (NFC) based technology – used their time at the NRF Annual Convention & Expo to launch their ViVOtouch mobile marketing software platform. This newly unveiled product is designed to provide retailers with the ability to offer consumers personalized content, loyalty programs, and discount opportunities, as it provides a real-time, interactive NFC-based shopping experience for customers whose mobile devices are enabled with this technology. By using ViVOtouch, mall operators, retailers, discount coupon services, and service providers are capable of…

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Research and Markets releases new study detailing the various aspects of NFC technology

Sam Lambert
NFC Technology

Research and Markets, a market research firm, has released a new report on the growing NFC market. The report provides in-depth analysis of the market and the commercial opportunities therein, which may be useful for companies looking to expand their business into the mobile marketing and mobile commerce sector. It also examines the emerging trends of the technology and how they apply to businesses all over the world. NFC is certainly gaining momentum as a tool to connect with a growing population on mobile consumers. Like most new technologies, companies…

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NFC Forum members to show off new products at the NRF Annual Convention and Expo this month

Jorge Gonzalez
NFC Technology

Members of the NFC Forum, a conglomerate of companies working to establish standards on usage of NFC technology, will be in attendance at the National Retail Federation’s (NRF) Annual Convention and Expo event this month in New York City. The long-standing event will attract businesses from all over the world and expose them to new trends emerging in the worlds of marketing, commerce and general business. The NFC Forum plans to unveil new, innovative retail solutions based on NFC technology, hoping to raise awareness of how powerful the technology can…

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