near field communication industry Archives

Top NFC specialists join together for a global alliance

09/17/201109/17/2011 John Montgallo

Experts in near field communication (NFC) have announced a major global alliance among three top firms in the industry, in order to promote the technology’s potential for mobile marketing. The companies involved in what has been called the NFC World Alliance, are each representative of a different part of the globe, including Asia-Pacific’s Tapit, EMEA’s Proxama, and Blue Bite in the Americas. Each of these companies has already established its success in campaigns based on NFC which have assisted in linking brands to consumers on a broad scale. Dan Trigub,…

U.K. wireless providers work together to accelerate mobile payments

06/23/2011 John Montgallo

Three of the leading U.K. wireless operators are partnering in an effort to hasten the use of mobile payments which will permit consumers to use their mobile phones and other devices to pay for purchases. The joint venture is among Vodafone, Orange and T-Mobile, and Telefonica’s O2. They will be working together to develop a system of mobile commerce that should bring banks, retailers, and advertisers together. There have been discussions over the last few years about near field communications (NFC) which would provide consumers with a secure method of…