Mobile marketing pros have revealed the top eight techniques for businesses to create a mobile marketing platform to reach the over 50 percent of all American adults who use their smartphones to find information about local businesses such as restaurants. Location-based media company, Where.com’s Sarah Hodkinson stated that mobile marketing offers businesses a way to provide a personalized way of reaching their customers for “direct, real-time, location-targeted” promotions, so that those companies can bring in new customers – and therefore revenues – at exactly the time that they are needed.…
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