YouTube dislike button barely has any impact on recommendations

YouTube dislike button

The “not interested” feature also does not have much of an impact on the recommended videos. A recent Mozilla study has shown that feedback tools such as the YouTube dislike button and “not interested” feature do not have much – if any – impact on the video recommendations a user receives on their homepage. Mozilla recently published their findings that the feedback tools barely work at all. Though the feedback tools might provide creators with some added information about what their audiences like, in terms of the recommendation algorithm, the…

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Mozilla places focus on “do not track” feature for mobile

Mobile Commerce news

Mozilla, creator of the popular Firefox web browser for computers, has announced that it is now developing an open-source operating system for both tablets and smartphones that will supports “do not track” from its very foundation. Many standard web browsers for computers now include a feature that allows users to opt out of online tracking with a “do not track” option which indicates to third parties – such as marketing companies, advertisers, etc. – that the user does not want to be tracked. This option has been exceptionally limited for…

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