California raisin producer Sun-Maid has allied with Dreamworks, a massive American film studio, to promote the studio’s new movie “Kung Fu Panda 2.” Such partnerships are common in the world of business but the promotional campaign has gained a fair amount of interest for its use of QR codes. Sun-Made will begin using the codes this month on their products, giving consumers a chance to see exclusive digital content and connect with the brand. A sweepstakes, sponsored by Dreamworks and hosted by Sun-Maid, will also be available to those that…
Read MoreQR code campaign sure to catch the attention of mom
