The company is experiencing a boost over this channel as parent consumers download its application. Asda has reported that its mobile commerce performance is performing a great deal better due to a wave of moms who are using their smartphones to download the retailer’s shopping app. The company has stated that over the Christmas season, a quarter of its online purchases came from smartphones and tablets. Throughout the holiday season, one in every four online orders at Asda came from consumers using mobile commerce through their smartphones and tablets. Since…
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