Tag: mobilize

Mhealth pilot study surprises with low healthcare worker uptake

L. Green
mobile technology mhealth program Africa

The program was run in rural South Africa within a treatment program for MDR-TB with poor participation. An article published in PLoS Medicine has revealed that a new mhealth app designed for healthcare workers who work in a rural South African treatment program for multidrug-resistant tuberculosis (MDR-TB) has failed to generate uptake by those employees. The report indicated that the data gleaned from this pilot could provide important lessons for scaling of these initiatives. The Mobilize mhealth app provided standardization for the tracking and recording of MDR-TB patients through the…

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Study shows that while mobile is the way of the future, marketers are not yet ready

John Montgallo
Mobile Markerters

Though it’s evident that smartphones are a form of technology that is increasing rapidly in popularity and that this medium is a cutting edge marketing platform, experts are warning brands not to underestimate it. Coremetrics released a whitepaper that detailed some interesting data that indicated the importance of entering into the mobile marketing world for marketers. It included the results of a survey of 250 marketers, among whom more than 80 percent stated that they believed that the return on investment from the user of mobile marketing would be measurably…

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