Mobile sites are becoming mandatory to rank high on Google’s search engine The lack of mobile websites could lead to a significant business loss for many companies. Google has made changes to its search algorithm in order to better rank websites that are mobile friendly. If websites do not meet Google’s new standards, they will be ranked lower in searches. Google is attempting to place greater focus on the mobile space, largely due to the growing population of mobile consumers throughout the world. 44% of large companies do not comply…
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4 Tips for a Successful Mobile Commerce Strategy
When it comes to mobile commerce, seemingly everyone wants to get into the market. Retailers, small and large, are taking steps to break into the digital commerce field, but some of them are falling into traps that exist therein. These traps are not malicious in nature, of course, as they are often the results of simple mistakes that businesses make when they try to enter into a new field. There are some ways businesses can avoid pitfalls without having to put in too much effort. Keep it simple When devising…
Read MoreMobile commerce is changing the retail industry
Retailers are beginning to optimize themselves for mobile consumers Mobile optimization is beginning to become a top priority for the world’s retailers. Internet Retailer has released a new report concerning the matter, showing that a growing number of retailers are beginning to take optimization more seriously. As consumers become more invested in mobile commerce, retailers are beginning to feel the need to cater to their interests. This involves designing websites and e-commerce services that are easily accessible to smartphones and tablets. Number of retailers developing mobile websites grows by 164%…
Read MoreRetailers begin seeing positive results from their mobile commerce efforts
Retailers using services from Unbound Commerce are finding more success in the mobile field Unbound Commerce, a provider of mobile commerce solutions for retailers, notes that those using its services have seen a significant rise in mobile revenue during the second quarter of this year. The company helps build and deploy dedicated mobile websites for those interested in supporting mobile payments. These mobile sites are vital in order to effectively engage mobile consumers. Businesses with sites that are not optimized for mobile viewing could be missing out on a major…
Read MoreRetailers may be missing out on mobile commerce opportunities
Holidays highlight the value of mobile shopping The holidays have long been a very important time of year for retailers. During the holiday season, consumers are much more likely to spend money so that they can purchase gifts for their loved ones. In the past, this involved going to physical stores and, in many cases, waiting in long lines just to purchase a single product. Holiday shopping is also quite a chaotic time, so beyond being a significant time investment, consumers must compete with the dangers that exist in navigating…
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