Adobe ceases efforts for mobile Flash

Mobile-Commerce

In a serious mobile battle that began back in 2007 when the iPhone was first launched and Steve Jobs announced that Flash could not be rendered on mobile devices due to the energy drain it causes to batteries, Adobe has finally admitted defeat and has stopped trying to pursue a mobile version of Flash. This announcement was made quietly and subtly on a blog post at Adobe. It equally announced that it will be directing its mobile focus on HTML5, instead. HTML5 is the cutting edge web programming language which…

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Mobile marketing entrepreneurs find significant opportunity in the low number of mobile sites

Mobile Marketer

Nielson and AT&T have released the results of a recent study that showed that among all mobile searchers, 43 percent will follow up their queries by heading to visit the business’s physical location. Furthermore, 22 percent of the searchers will actually make a purchase once they have visited the store. Mobile marketing entrepreneurs are only just now spotting this opportunity and are starting to take advantage of it while the number of mobile websites remains low. Though smaller businesses have found it increasingly hard to try to compete with what…

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How Google Commerce Search will improve mobile shopping just in time for the holidays

Tablet t-Commerce

M-commerce is rapidly on the grow, especially in terms of shopping queries originating from mobile devices, and Google Commerce Search will only help to build on that experience. If there is one thing that consumers are demonstrating, it is that shopping and the use of their mobile devices goes hand-in-hand. It is changing the way that people shop, and they are looking for improved tools and resources to make the experience better, simpler and more effective. In this light, experts are recommending that e-commerce sites make a high priority of…

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Boots.com mobile commerce site sees 300,000 visitors within its first month

Boots.com Mobile Commerce Site

Within the very first month that Boots UK Ltd. ran its mobile commerce site, it managed to receive close to 300,000 unique monthly visitors. These are exciting numbers for any merchant advertising through e-commerce channels. Boots UK gave recognition to the growing number of people using the mobile web for the tremendous number of mobile visitors that stopped by the Boots.com mobile site. A spokesperson for Boots UK said that over the last year, there has been a notable rise in the number of visitors to their traditional website from…

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What makes a website optimized for mobile?

Mcommerce Website statistics

A standard website designed for a laptop or desktop computer has become a common site that most people can recognize. However, many website owners are now discovering that their sites need to be optimized for mobile if they wish to take advantage of that market, and they are wondering what is involved in making those changes. The primary issues involved are that mobile devices are less powerful, have slower internet connections, and have a smaller screen than standard PCs. This means that the layout of the website will need to…

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