With the growth of the use of mobile commerce, merchants are scrambling to determine whether or not it is right for their own sites; experts are recommending that the standard 4 P’s known in the marketing world be applied to answer this question. The 4 P’s known throughout the marketing world are: product, promotion, payment, and presentation. They will allow merchants to decide whether or not mobile commerce is appropriate to their businesses and websites. The majority of products are quite suitable for use with mobile platforms. That said, most…
Read MoreApplying the 4 P’s of Marketing to mobile commerce
