Mobile advertising market has most click-through success with tablets

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A recent study revealed that larger screen device owners are picking up in their interaction with ads. According to a study published by Furion Analytics Research and Consulting LLP, the mobile advertising market is growing quickly through tablet users. In fact, the report predicted a compound annual growth rate (CAGR) of almost 25 percent from 2014 through 2020. The mobile ad marketplace is already generating over $21 billion in annual revenue worldwide. As mobile phone and tablet shipments are set to reach almost 600 million annually by the end of…

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Mobile Commerce Plan in Place…Check!

  Recent surveys have shown that merchants in the UK, Europe and the United States, all differ widely on their approach and thoughts about mobile commerce. The numbers show that UK merchants are missing out on about £5.7 billion in sales because of poor website performance. One hundred UK marketing managers and IT personnel from retail shops were asked about their mobile commerce sites or plans to start a site. Over 28 percent said they had no mobile sites and had no plans to start one. Only 16 percent of…

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