mobile tracking Archives

Mobile tracking tech ties physical movements of shoppers to their purchasing decisions

04/02/201903/30/2019 Jorge Gonzalez

A new type of mobile tracking technology may make it easier for advertises to target potential customers. A new study using a new kind of mobile tracking tech – information trajectory-based targeting – has found that by targeting a shopper’s physical movements, advertisers can significantly improve ads via mobile phones. This mobile technology goes beyond simply advertising to a customer based on their location. The new study, involving the mobile tracking tech, was recently published in the journal Management Science, and was carried out by researchers at Carnegie Mellon University,…

Mobile marketing could benefit from Google tracking

08/12/201408/09/2014 Jorge Gonzalez

The search engine and tech giant is currently testing a way to track consumers from smartphone browsers to apps. Google has now developed a new method of overcoming the mobile marketing struggle that has occurred in the gap between visitors to websites and app users on the same smartphone or tablet, and is now testing this method of tracking, say recent reports. The online giant is now testing out a way to target consumers using mobile devices with all new tracking techniques. The new mobile marketing targeting method connects the…

Mobile marketing strategy at Verizon is too eerie for some

05/06/201405/06/2014 L. Green

While many feel that this ad program provides quality targeting, others feel it is downright creepy. Verizon Wireless is making a bold move to help to expand the efficacy, reach, and use of its mobile marketing through the growth of their Relevant Mobile Advertising program to start to include more than just the wireless devices of its customers. Verizon now intends to begin using the data from laptops and desktops, and not just smartphones and tablets. The intention is to broaden the mobile marketing program’s effectiveness so that it will…

The truth about the collection and use of eReceipts and mobile payment data

10/12/201110/12/2011 Julie Campbell

Mobile payments and eReceipts are primed and ready to become widespread, but as this is a brand new technology and technique, many people are wondering how the data collected from their devices in order to perform those transactions will be used by retailers and merchants. The traditional online marketplace, with its e-commerce, email marketing, and other forms of online advertising, are now considered to be technologies that have matured, and standard privacy practices are in place to help regulate them. There had been a wrench thrown into the works by…

U.S. courts wrestle with legality of using mobile device location data to track criminals

08/25/201108/25/2011 Jesse Collins

Congress and courts across the country are working to understand the balance between a criminal’s right to privacy and the need of law enforcement to be able to locate criminals, as they debate over the use of global positioning systems (GPS), which are a technology commonly found in most new mobile phones and other devices, for tracking criminals. In Maryland, U.S. District Judge Susan K. Gauvey, has denied federal authorities a warrant that they were seeking in order to locate a suspect through the use of the GPS data in…