mobile social media Archives

Excessive use of mobile devices can lead to anxiety, but it can be eased

01/22/202401/19/2024 Jorge Gonzalez

Mobile devices - Person looking stressed at mobile phone

Overusing social media in particular has been linked to mental illness such as depression and anxiety disorders. As convenient as mobile devices make our lives in terms of accessing information or completing day-to-day tasks, their overuse has also been associated with a rise in the instance of mental illnesses such as depression and anxiety disorders. Social media use is linked with both positive and negative impacts on its users, but overuse is problematic. Heavy social media users, particularly younger generations on mobile devices, have been spending substantial amounts of time…

Snapchat users 300 percent more likely to be mobile commerce shoppers

03/19/201803/16/2018 John Montgallo

Mobile Commerce Shopper - Snapchat - Social Media - Millennials

The struggling social app’s users have a high likelihood to shop for products and services on smartphones. Millennials love their social media apps but certain users are far more likely to be mobile commerce shoppers. In the U.K., Snapchat users are 300 percent more likely to buy products and services over a smartphone (compared to the average British adult). It seems that people inclined to use Snapchat also have tendencies toward using phones for shopping. Thirty three percent of British Snapchat users say they are quite comfortable being mobile commerce…

Pew offers insight for social media marketing to teens

04/13/201504/11/2015 Julie Campbell

teens social media mobile ad reach marketing

Recent research by the firm has shown that adolescents are diversifying their activities on these networks. When it comes to social media marketing, there are certain groups that are specifically considered to be the most appealing targets, and among them is the ever appealing teen group. The reason is that these are individuals who tend to share a great deal more and pay attention to what they see. Therefore, when a new study’s results are released about the way that teens are using social networks, it can be seen as…

Social media marketing ROI increasing

01/28/201401/25/2014 Julie Campbell

Marketers have been experiencing more tangible results from their efforts over social networks. ExactTarget has recently released a new report that provides the findings of a recent study which indicates that just over one third (34 percent) of marketers are now observing a notable return on investment (ROI) from having included social media marketing as a part of their overall strategies. This data was only one insight that was provided by the survey that was recently conducted. The survey involved the participation of over 2,000 marketers from countries spanning the…

QR codes style barcode used in Clickable Paper

01/16/201401/14/2014 Julie Campbell

QR codes alternative clickable paper Ricoh

This alternative to quick response codes turns printed content into a range of available links. Although QR codes have been gradually growing in their popularity over a range of different uses – from mobile marketing to m-payments – they do contain certain drawbacks that have made it challenging for advertisers to create the type of interactive and print ads that they would like to be able to achieve. Many companies have been coming up with their alternatives to these barcodes, and the latest is Clickable Paper. The company behind the…