mobile social media trends Archives

Mobile social media marketing will take off in 2014

01/10/201401/07/2014 John Montgallo

Currently campaigns are considered to be incomplete until they involve some level of social network. When it comes to today’s campaigns, everybody from the newest participants in the industry to those that have become experts over many years know that elements over Facebook, Twitter, YouTube, and other networks are vital to success, and now this is transitioning into mobile social media marketing, as well. A record number of Americans are now using devices such as tablets and smartphones for checking and leaving updates. Smartphone owners are using their devices to…

Social media marketing is taking off in mobile

01/16/201304/13/2014 Jesse Collins

Marketers are now turning their focus toward smartphones and tablets. Last year proved once and for all that the world is turning its sights toward mobile devices, as the penetration of smartphones and tablets increases, but this year there will be a new factor, which is social media marketing. There are currently more smartphone owners than ever before and marketers have not failed to notice. This is turning social media marketing in the direction of tablets and smartphones, in order to be able to connect with individuals while they are…

The impact of mobile social media on commerce

06/26/2012 Jennifer Goula

Though site visits are increasing, the number of conversions are falling. Branding Brand is an m-commerce platform company that powers many of the top brands and therefore has access to a tremendous amount of mobile social media efficacy and commerce data, such as conversion rates. It has discovered some interesting and surprising trends regarding marketing over this channel. Among the companies powered by Branding Brand’s platform are American Eagle Outfitters, GNC, Ralph Lauren, Anthropologie, Sephora, Timberland, West Marine, TigerDirect, Crate & Barrel, Dick’s Sporting Goods, and Steve Madden. The commerce…

Research shows UK youth embrace mobile social media more than Americans

06/24/201206/24/2012 L. Green

Survey indicates 66 percent of British smartphone users from 16 to 24 years old use it daily. The results of a new poll by tyntec, a smartphone interaction specialist firm, has determined that 66 percent of these devices users in the U.K., aged 16 through 24, use their Twitter, Facebook, and other mobile social media accounts at least daily, compared to only 37 percent of Americans within the same age group. This study included the participation of 2,000 Millennial smartphone users in the U.S. and the U.K. It also indicated…