mobile social media marketing Archives

Yahoo mobile ads to outdo Twitter in the United States

12/10/201412/08/2014 Julie Campbell

Twitter QR codes outage Mobile social media marketing mobile ads

This suggests that some of the marketing components of CEO Mayer’s turnaround plan appear to be effective. Yahoo has now positioned itself to become the third largest company in mobile ads in the United States as it prepares to surpass Twitter in 2015, showing that the turnaround strategy of CEO Marissa Mayer could be a considerable success. Since last year, Mayer has been taking aim at the market share in mobile marketing, with an effort to increase it significantly. Mayer revealed her intentions to boost the turnaround of Yahoo through…

Mobile social media marketing will take off in 2014

01/10/201401/07/2014 John Montgallo

Currently campaigns are considered to be incomplete until they involve some level of social network. When it comes to today’s campaigns, everybody from the newest participants in the industry to those that have become experts over many years know that elements over Facebook, Twitter, YouTube, and other networks are vital to success, and now this is transitioning into mobile social media marketing, as well. A record number of Americans are now using devices such as tablets and smartphones for checking and leaving updates. Smartphone owners are using their devices to…

Mobile marketing Facebook ads boost app downloads

06/04/201306/06/2013 Jesse Collins

Fiksu has reported that this form of advertising helps to increase interest in applications. According to a recent report from Fiksu, Facebook mobile marketing using application install ads played a considerable role in the considerable increase in downloads from the Apple App Store. The report indicated that the number of downloads increased by 11 percent in April 2013. The report, called the Fiksu App Store Competitive Index, is a measure of the daily average aggregate download volume among the leading 200 American iPhone applications that are available for free. Its…

Social media marketing options broadened by Twitter

05/27/201305/31/2013 Jorge Gonzalez

The Lead Generation Card is being used to help to expand the capabilities of the program for marketers. Twitter has just announced the latest opportunities that it is offering for social media marketing through the expansion of its Twitter cards program – already a year old – in order to provide marketers with a new way to obtain direct and interested business leads through the network. This new service is called the Lead Generation Card and it is geared toward businesses that tweet. Its name suggests a great deal of…

Social media marketing boosts Google+ to second place

01/31/201301/30/2013 Stephanie Beck

This represents a considerable shift in the rankings, though it remains behind Facebook. Though Facebook’s massive user base of one billion is going strong, Google+ has crept ahead of the rest of its social media marketing network competition by striding into second place worldwide. This has changed the entire structure of the ranking that has been the same for a considerable time. Trendstream, a market research firm from the United Kingdom, released their Global Web Index (GWI), which points out the ranking of the leaders in social media marketing network…