Though last year’s major online trend was group discounts, this year, the shopping fashion has turned to a more giving direction with social gifting on Facebook. Gifting has caught the attention of social media marketing and retail experts alike, as individuals get together on their favorite platform and purchase presents for one another. Wrapp, a startup based in Sweden, has only just launched its American business on Monday, and has been receiving millions in venture capital dollars as some of the top retailers, such as Starbucks Corp., Gap Inc., and…
Read MoreThe latest m-commerce trend is social gifting
