Consumers prefer mobile commerce over their browsers instead of apps

Mobile Commerce

Zmags, a rich media company, has released the results of its recent survey which has shown that while most users of tablet computers had made purchases through those mobile devices over the holiday shopping season, most of them preferred to do so over their browsers as opposed to using branded apps. Among tablet owners, 87 percent had used their device to make at least one purchase during the holiday shopping period in 2011. The average amount that was spent by tablet users during this time was $325. Moreover, over half…

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Top car manufacturers have failed to benefit from the full potential of mobile

Mobile Marketing Auto Industry

Technology performance company, Compuware Corporation, has unveiled its new U.S. Automotive Mobile Site Performance Index, which has shown that every one of the 23 mobile-optimized websites from the top auto manufacturers has shown to perform poorly on mobile devices. In August, the load time speeds for these sites ranged from 6.0 seconds to 18.7 seconds. A recent survey of customers indicated that when a mobile site takes longer than three seconds to download, 60 percent of these device users become frustrated and will abandon that site in favor of another…

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