Online buying exploded, as usual, for the holiday, and it was smartphones that made a retail killing. Southeast Asian mobile shopping took off in massive proportions over the recent Chinese New Year, easily becoming the primary driver of e-commerce in the region. In-app purchases were particularly high in the region as shoppers used their phones to purchase. Leading the way in Southeast Asian mobile shopping sales volume increases were Thailand and Singapore. Indonesia’s app traffic volume shot up substantially when compared with October 2020 data. Malaysia, Indonesia, Thailand, Singapore and…
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Mobile shopping share of e-commerce is spiking this year
In 2020, retailers are recording more digital conversions over smartphones than in previous years. Only a handful of years ago, the mobile shopping share was next to irrelevant in the grand scheme of e-commerce. Though it was relatively certain that smartphones would be a vital platform for making purchases, it hadn’t happened yet. In 2014, smartphones and tablets accounted for only 13 percent of al digital sales. Moreover, those numbers were for orders much different than those of today’s mobile shopping share. At that time, the trend clearly showed that…
Read MoreThe consumer shopping experience is increasingly dependent on mobile payments
A new Buyer PaymentsInsights Survey by Mercator Advisory Group examined this trend. Mercator Advisory Group has released the outcomes of its recent Primary Data report, Buyer PaymentsInsights – Payment Behavior: Younger Shoppers Lead a Change, showing that mobile payments has become highly critical to the consumer shopping experience. The report’s conclusions are based on Mercator’s 2020 Buyer PaymentsInsights Survey. This online survey involved the participation of 3,000 adult consumers in the United States. It was conducted before the outbreak of the pandemic in the U.S., in February 2020. It examined…
Read MoreWomen plan more online and mobile shopping this holiday season
Most women believe retail will not return to normal until 2022 at the earliest, says a national study. The results of the new national “Future of Shopping Women’s Study” has shown that women intend to participate in more online and mobile shopping this holiday season. Online purchases are already up substantially over the data from May 2020, said the study. The research was conducted by DaVinci Payments. It determined that mobile shopping this holiday season won’t reflect the end of the online-turning commerce trends. The majority of the survey participants…
Read MoreHot online commerce trends will send mobile shopping in 2020 over $314 billion
The pandemic’s e-buying trend is expected to make for an explosive digital holiday season. Mobile shopping in 2020 has taken off at rates far higher than expected as a result of the pandemic crisis around the world. That said, it is expected to continue to break records into the holiday season, according to an eMarketer analysis. The research indicates that smartphone-based sales will break the $314 billion mark this year. That means that sales from mobile shopping in 2020 will be over $200 billion higher than they were only four…
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