Online shopping is nothing new, but has buying using a smartphone finally found its groove? When it comes to shopping online, many people are now turning primarily – or even exclusively – to mobile commerce, making their purchases using a smartphone or tablet. That said, is it just convenient, or does it truly provide a better experience than using a laptop or desktop? Over the holidays, for the first time, mobile commerce surpassed shopping over laptops and desktops. People are getting more comfortable using smaller screens to get the job…
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This common mobile marketing technique gets 75 percent of consumers to buy
A new survey has found that this simple form of advertising is driving shoppers to purchase. According to the newly released results of an annual Consumer Insights survey conducted by Vibes, 75 percent of consumers say that receiving text mobile marketing message advertisements regularly drives shoppers to make a purchase from brands. Among the survey respondents, 54 percent said they had made a purchase based on a digital wallet offer. The survey involved the participation of more than 1,000 consumers who regularly use their smartphones and other mobile devices to…
Read MoreHow many of your holiday purchases were decided by mobile commerce algorithms?
We’d all like to think we’re making our own shopping choices, but tech is playing a growing role. At this time of the year, when many people shop more heavily than at any other point on the calendar, mobile commerce algorithms are playing an increasingly important and strategic role in helping us to place items in our cart before we check out. Marketing strategies such as recommended and suggested items have become a normal part of shopping. As natural as it may feel to see suggested products while we browse…
Read MoreSoutheast Asian mobile shopping dominated e-commerce over Chinese New Year
Online buying exploded, as usual, for the holiday, and it was smartphones that made a retail killing. Southeast Asian mobile shopping took off in massive proportions over the recent Chinese New Year, easily becoming the primary driver of e-commerce in the region. In-app purchases were particularly high in the region as shoppers used their phones to purchase. Leading the way in Southeast Asian mobile shopping sales volume increases were Thailand and Singapore. Indonesia’s app traffic volume shot up substantially when compared with October 2020 data. Malaysia, Indonesia, Thailand, Singapore and…
Read MoreMobile shopping share of e-commerce is spiking this year
In 2020, retailers are recording more digital conversions over smartphones than in previous years. Only a handful of years ago, the mobile shopping share was next to irrelevant in the grand scheme of e-commerce. Though it was relatively certain that smartphones would be a vital platform for making purchases, it hadn’t happened yet. In 2014, smartphones and tablets accounted for only 13 percent of al digital sales. Moreover, those numbers were for orders much different than those of today’s mobile shopping share. At that time, the trend clearly showed that…
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