Retailers should boost their mobile commerce efforts to maintain consumer interest

mobile commerce and NFC technology

Study shows merchants must focus on mobile shopping trends to survive. New research performed by Stibo Systems is indicating that if brands and retailers intend to continue into the future, they will need to keep up with the growing mobile commerce expectations held by their consumers. The mobile shopping trends report on the study showed that there has been an overall increase of 10 percent over the last year in the amount that consumers shop using their smartphones and tablets. This data was supported by another study performed by Gartner,…

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