Recent research has now revealed some of the biggest complaints shoppers have about m-commerce. Bizrate Insights, a division of Connexity, recently released the results of a survey it conducted with the participation of 100,000 online shoppers in order to better understand the way they felt about the mobile shopping experience. Even though mobile commerce is gaining ground, the experience is still clearly falling short of consumer expectations. The research showed that consumers are dissatisfied by the fact that they are still required to pinch and zoom in order to see…
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