Research shows tablet users watch television while shopping online

Mobile Shopping Trends 2011

A study performed in Britain, Germany, and France by Shopzilla, almost 75 percent of mobile device users use dual screen technology in order to browse for products while they stream television programs. That said, according to the same study performed by the price comparison service, over half of all internet shoppers do so with their friends. Rachel Smith, who works for Shopzilla, said that while mobile commerce has been predicted for quite some time now, it has finally arrived. She added that “With the explosion of the tablet market we…

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