Mobile marketing agreement reached between Google and Mondelez

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The sweets company and the search engine giant have come to a worldwide strategic deal. Mondelez International – a well known global manufacturer of biscuits, candy, gum, and chocolate – has just announced that it has reached a worldwide mobile marketing strategic agreement deal with Google. The entire focus of the deal is on targeting smartphones and tablets in various types of advertising and promotions. Mobile marketing has made up the exclusive element of this partnership, but it will entail a number of different parts of this broad category, including…

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Mobile marketing revenue at Google to hit $20 billion in 3 years

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A Marin Software report has shown that these earnings are expected to skyrocket by 2016. Noone can deny that mobile marketing and search have already become highly important businesses for Google, but a recent projection included in a Marin Software report is showing that revenues in this area will be skyrocketing over the next few years. This new report with the lofty estimates were released this week and used Cowen and Company data. The mobile marketing report suggests that by the year 2016, the mobile marketing search revenue at Google…

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