QR Code Press

The importance of maintaining the use of QR codes in marketing campaigns

01/22/201201/22/2012 Jorge Gonzalez

Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year. The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future. Furthermore, the actual potential for the use of the technology is practically limitless. Data from Forrester…

Flash mob uses QR codes to promote spur-the-moment art gallery

09/06/201109/06/2011 Sam Lambert

Last week, strange postcards began showing up in Portland, Oregon. The cards are tagged with a “Party Arty” slogan as well as a QR code. The code, when scanned with a smart phone, resolves to a mobile website that lists an address, date and time. While it all seems very cryptic, it is, in fact, a campaign sponsored by LynkSnap, a mobile technology company, and 40 artists from around the world. The campaign promotes an improvised art gallery that opened last week. QR codes have become quite popular tools for…

Pearl Media combines QR codes with NFC and augmented reality to make a fully interactive crime scene

08/14/201108/14/2011 John Montgallo

Mobile technology has come a long way, growing more advanced and capable in dealing with everyday routines as time passes. QR codes, NFC and augmented reality technology are three of the most promising technologies to emerge from the mobile industry. Each has been used for a myriad of purposes ranging from marketing to entertainment and information distribution, and have been shown to synergize well when used together. Companies, and consumers, often favor one of these technologies over the other, however, claiming their superiority based upon arbitrary value. This practice belies…

QR Code Scanning Connects in Business

04/18/2011 Stephen Vagus

QR codes are making their presence known around the world. Originally developed by Denso Wave, a subsidiary of Toyota, the codes were used to track inventory. Few thought that marketers would find them useful in any capacity, but they have displayed their versatility in the world of advertising time and time again. They have found their way on billboards, packaging, business cards and a variety of other products. The codes have also been used in marketing campaigns for some of the biggest companies in the world, and as a way…

QR codes going BIG in the U.K.

04/07/201104/20/2011 Stephen Vagus

The city of Lincoln in the United Kingdom is starting to follow the QR trend as the codes make their way to the City Centre where they will be featured in shop windows. The codes will be used to offer customers exclusive deals and discounts on merchandise. Many are finding the codes to be a better option for their promotional efforts than conventional advertising. For one, the codes are vastly less expensive than traditional advertising. They are also easily generated and printed. Lincoln is just another in a long line…