QR Code Press

Mobile marketing examined by Millennial Media

04/19/201304/17/2013 Sam Lambert

A recent study has looked into the way that this channel is now being used by consumer packaged goods. Millennial Media has just released its latest report containing data it produced based on an exploration of how the consumer packaged goods (CPG) vertical is applying mobile marketing to their efforts. This is the latest in a number of related studies that are being performed by the company. The mobile marketing research is the most recent in the Mobile Intel Series by Millennial Media, and has produced one of the most…

Mobile marketing in-app purchase label created by Apple

03/26/201303/25/2013 Jennifer Goula

As freeware applications increase in popularity, the opportunities for shopping are also rising. As iOS developers increase the number of freeware applications that are available to Apple device users, it has encouraged that manufacturer to create its own mobile marketing label for in-app purchases in order to keep up with the rapidly rising deployment of opportunities of that nature. The dynamics of the App Store have been consistently changing because of this trend. Therefore, Apple has responded by making mobile marketing more transparent, when in-app purchases are present within an…

Mobile marketing could benefit from smart watches

03/25/201303/25/2013 John Montgallo

As the rumors continue to build regarding a release from Apple, predictions are being made about benefits. Rumors are mounting regarding an upcoming release of a smart watch powered by Apple’s iOS, as well as the potential that such a device could present in various areas such as mobile marketing. The device has been affectionately nicknamed the iWatch by bloggers, and marketers are wondering how it could benefit them. The predictions are blossoming to everything from the release of similar devices by other manufacturers, to the possible benefits that could…

Mobile marketing still seeing considerable spending

12/01/201208/12/2014 Stephanie Beck

By the end of this year, predictions are starting to show that growth in UK spending will be considerable. The mobile marketing environment has already become a vital part of the advertising and promotions efforts of businesses in most industries, and this will only continue to rise as the penetration of smartphones grows throughout the population. Business customers and individual consumers are relying on these devices to make their purchasing decisions. By the end of this year, it has been predicted that mobile marketing spending in the United Kingdom, alone,…

Research from Scanbuy shows awareness and adoption of QR codes solid among American marketers

01/14/201201/14/2012 John Montgallo

A recent study performed by Scanbuy, Inc. – the creator of the mobile barcode platform, Scanlife – has shown that marketers in the United States are very aware of two dimensional barcodes and they are adopting this technology quite solidly among many industries. The study included the participation of over 100 marketers from businesses ranging from small to quite large, and within industries such as retail, healthcare, and entertainment. Its results showed that half of the key decision makers are already using the technology as an element of their overall…