mobile promotions Archives

Mobile marketing could benefit from Google tracking

08/12/201408/09/2014 Jorge Gonzalez

The search engine and tech giant is currently testing a way to track consumers from smartphone browsers to apps. Google has now developed a new method of overcoming the mobile marketing struggle that has occurred in the gap between visitors to websites and app users on the same smartphone or tablet, and is now testing this method of tracking, say recent reports. The online giant is now testing out a way to target consumers using mobile devices with all new tracking techniques. The new mobile marketing targeting method connects the…

How to become a mobile marketing expert

02/23/201402/20/2014 Media24

The world is becoming mobile The world of marketing is becoming more mobile-centric. This is because consumers are relying more on their mobile devices now than they ever have in the past. The demand for effective mobile marketing strategies is high and these strategies can often mean the difference between a business catching the attention of consumers or becoming antiquated and irrelevant in a mobile economy. Advertising is not often a simple matter, and even the most adequately designed strategies can miss the mark with consumers. It is not rocket…

Mobile marketing is being held back by a lack of quality data

02/10/201402/20/2014 Jesse Collins

Experts have noted that they are not receiving the information that they require to push the channel forward. Despite the considerable opportunity presented by mobile marketing, and the fact that it is an affordable form of advertising and promotions, its potential is barely being tapped at the moment. Many experts are saying that a lack of knowledge based on good data is holding the channel back. A group of experts in the field were asked about their opinions on the present and future trends in mobile marketing and expressed that…

Mobile marketing costs are rising, says Fiksu

01/03/201412/31/2013 Jennifer Goula

This channel is becoming more expensive, as per the latest statistics from November. According to Fiksu, a user acquisition and marketing firm, and its most recent Cost per Loyal User and App Store Competitive Indexes release, mobile marketing costs are on the rise, as is the price tag associated with app downloads. This data is significant as it is seen as the effect of the upcoming holiday season on expenses. The app download and mobile marketing costs indexes are considered to be a reflection of the start of the actual…

Mobile marketing spending is booming

12/19/201312/16/2013 L. Green

Mobile ads are becoming more popular A new report from eMarketer, a leading market research firm, suggests that mobile ad revenue has begun to show a dramatic rise. Mobile marketing has become quite popular due to the fact that any consumers are now heavily reliant on devices like smartphones and tablets. These consumers have become relatively resilient to conventional marketing strategies, which has forced many companies to adopt mobile marketing in order to boost their relevance with a new kind of consumer. Spending to reach $14 billion by 2014 According…