Mobile trends survey shows m-commerce is big for price comparisons

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Shoppers are increasingly using their devices while in-store in order to see if they can find better prices. According to the results of a recent survey that included participants from 23 different countries, one of the greatest mobile trends in smartphone based commerce is to compare prices while actually standing within a brick and mortar store. The research also placed the United States in the top 10 for this fascinating m-commerce behavior. The survey was conducted by GfK, which looked into the mobile trends based on the behaviors of device…

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M-commerce isn’t entirely harmful to brick and mortar retailers

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The results of a new study have shown that the impact on traditional shopping is not necessarily negative. A newly released report from the Pew Internet and American Life Project has shown that while m-commerce is taking off, it is not necessarily at the expense of brick and mortar retailers, as many shoppers are using the devices to help make purchasing decisions while in store. The report placed its primary focus on consumers who use the devices to inform themselves before purchasing. The type of behaviors that were found among…

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