Mobile payments at Starbucks approaching a weekly 4 million transactions

Starbucks Card Mobile commerce payments App

The use of the application is becoming a regular part of the daily experience for customers. Starbucks is continuing to report very impressive numbers for the use of mobile payments in its cafes, as the use of the related app becomes a regular part of the customer experience in its locations. The latest reports have shown that analysts are also continuing to find this success highly appealing. Howard Schultz, the CEO of Starbucks, spoke with analysts last week in order to discuss the Q2 earnings for this year. He explained…

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Americans are choosing smartphones for their next purchase as the potential for mobile commerce thickens

US Smartphone Survey wearable technology news

According to a Nielsen’s survey that took place in May, 2011, in the United States, 55 percent of new mobile phone handset purchases within March, April, and May were smartphones as opposed to feature phones. This was a notable increase from the same time the year, when smartphones made up only 34 percent of the mobile phone purchases. The same survey showed that 38 percent of American consumers with mobile devices now have smartphones. According to the survey, the majority of smartphone owners – almost forty percent – have devices…

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