Testing mobile payments platform in Austin Texas next year

Isis Mobile Payment Platform

Next year, Austin, Texas, will be the staging ground for a new mobile payment venture platform known as Isis. It is a joint venture comprised of wireless technology companies AT&T, Verizon and T-Mobile. Isis will be testing the viability, popularity and efficiency of mobile payments throughout 2012 in preparation for nationwide launch the following year. The platform makes use of NFC technology and a number of applications for various types of smart phones are being developed to ensure that a large number of people will be able to participate in…

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Mobile privacy laws hot topic for senate

Mobile Privacy Laws

The consumer protection subcommittee (of the Senate commerce committee) will be holding a hearing Thursday to discuss mobile privacy. Representatives from Apple, Google and Facebook will be there to speak as well as a representative from Common Sense Media. The consumer protection subcommittee will be discussing consumer privacy rights and discussing industry procedures for mobile data collection. Last week, Apple and Google faced tough questioning from members of the Senate Judiciary subcommittee about their company privacy policies. Representatives from both Apple and Google reiterated that customers have control over whether…

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World news for mobile marketing advancements

The Mobile Marketing Association (MMA) for the East Africa chapter was launched and it is expected to improve the growth of the industry for mobile marketing in the country of Kenya. The mobile phone industry began in Kenya ten years ago but there has been an existing knowledge gap since the time that it was begun. In this particular industry, it should be noted that one of the central pillars of the business is the implementation of mobile strategies not just for the customers but also for the business owners.…

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