Near Field Communication (NFC) Technology Baffles Consumers

Near Field Communications News

According to a new YouGov survey, consumers are still in the dark about the new NFC mobile technology that features “wave and play” usability. This research study showed that among consumers, 91 percent had not even heard of near field communications (NFC), let alone knew what it did. This technology is designed to allow customers to make purchases at a point-of-sale, such as a cashier’s counter, by way of a mobile device such as a cellular phone. That said, the study also showed, that 70 percent of consumers have also…

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