A recent study is indicating that digital signage and smartphone based transactions are paving the way. The outcome of the second annual Customer Engagement Technology Study has just been released and the results are looking quite positive for mobile payments, digital signage, and even social media marketing. This research was conducted alongside a team from the University of Denver Daniels College of Business. It also included the participation of the University of Nevada, Las Vegas’ William F. Harrah College of Hotel Administration. Its data included 143 results regarding the way…
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Mobile payments will be bank dominated if they have anything to say about it
They are determined to not only be pioneers but to lead the industry, as well. The race to lead the way in the mobile payments and digital wallet space has been a tough struggle in most countries, including in Canada, where the Big Six banks have been doing their best to hold back the success of alternatives from other countries, such as Square an PayPal. They are trying to achieve this goal by providing the best technology in the nation for these devices. Banks are working to achieve the best…
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