Even with this massive share, its use represents only a tiny fraction of total retail payments. Mobile wallet use is beginning to take off, and Apple Pay is leading the way with a considerable market share. That said, even with such a high position among transactions made via smartphone, it barely represents a sliver of total in-store payments. The use of these payment apps for in-store commerce is rising but is barely there next to cash and cards. The new PYMNTS report titled “Mobile Wallets Adoption: Apple Pay @8 –…
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Survey shows smartphones are not popular for mobile payments
Survey suggests that consumers do not enjoy mobile commerce on their smartphones A new survey from Marketing Land and SurveyMonkey suggest that consumers primarily use their smartphones for in-store research rather than for mobile payments. Mobile commerce is still a relatively new concept to many people and consumer participation in mobile commerce is quite limited. Many people do not feel comfortable with the idea of paying for products with their mobile devices, mostly due to security concerns that they have regarding the mobile space. Smartphones provide excellent shopping support The…
Read MoreMobile payments struggle in U.S. but grow worldwide
The forecasts for the use of these transactions in the United States have been dropping like a stone. Although the use of mobile payments on a global scale are taking off like a rocket, in the United States, predictions are continuously being corrected in order to reduce the size of the outlook within that marketplace. The uptake of these transactions has not been anywhere near the rate of most expectations. The most recent knock to the overblown predictions about the American mobile payments marketplace has come from eMarketer. In October…
Read MoreMobile payments facing tremendous risks, says study
Just as the transactions are beginning to gain some credibility, U.K. risk analysts say struggles are ahead. The adoption of mobile payments has been far slower than expected, and just as some were beginning to think that they were finally taking off, risk analysts from Riskskill, a U.K. consultant, have released a report that assesses that global market in a much more sobering light. It could be that there are a broad number of challenges and risks associated with that form of transaction. According to Bill Trueman, the CEO of…
Read MoreMobile payments used more often when incentives are offered
Consumers are more likely to use these services when they have an additional financial benefit to do so. According to new research, the most successful efforts that have been made to boost the use of mobile payments among consumers who have previously used this type of transaction is financial incentives. Moreover, financial management tools over smartphones encourages more frequent use. Among the participants in the study were 4,000 smartphone users who have already used mobile payments services. Over half of them had said that they were very likely to use…
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