Mobile payments will be a larger focus for retailers in 2013

mobile marketing guide

Merchants have learned the lesson from the holiday shopping season and are moving forward with smartphone transactions. Retailers have been viewing the statistics that have been compiled from 2012 and its heaviest shopping season, and it has been made clear that mobile payments will be a necessary part of 2013 if they wish to remain competitive. Consumers are beginning to indicate that they want to be able to do more in-store with their smartphones. This, according from the study performed together by Shop.org and Forrester Research, called the “State of…

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Predicted Apple and Google Wallet will pressure MNOs into heavy mobile payment rivalry

Mobile Commerce

Mobile wallets are at our doorstep, and though mobile network operators (MNOs) will be offering most of the mobile wallets based on NFC, from 2012 to 2016, their massive slice of the market will begin to decrease in size as Apple and Google start to draw their own loyal users. According to ABI Research senior analyst for mobile commerce and NFC, Mark Beccue, by the end of 2012’s fourth quarter, “Google will prove that Google Wallet is a hit with consumers. By 2014, we will see Google Wallets supported alongside…

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