Mobile payments will be a larger focus for retailers in 2013

mobile marketing guide

Merchants have learned the lesson from the holiday shopping season and are moving forward with smartphone transactions. Retailers have been viewing the statistics that have been compiled from 2012 and its heaviest shopping season, and it has been made clear that mobile payments will be a necessary part of 2013 if they wish to remain competitive. Consumers are beginning to indicate that they want to be able to do more in-store with their smartphones. This, according from the study performed together by Shop.org and Forrester Research, called the “State of…

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Mobile payments security threat will increase in 2013

mobile security for smartphone

Could worries over the safety of use hold back adoption of this technology? As security is one of the main concerns voiced by consumers and is one of the top issues faced by mobile payments providers, the news regarding the growth of threats next year is not entirely welcome. According to a recent study, the more popular the technology becomes, the greater the number of threats. Mobile payments, like online banking, brings financial access and technology together. Though its use has been picking up, it has in no way reached…

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Mobile payments due for more disruption in 2013, says PayPal

Mobile Payments Future

The head of the company, David Marcus, posted on the company blog to say that the area would continue with challenges. The president of PayPal, David Marcus, used the company’s blog in order to make a post with some of his predictions about what is to come next year, including the future of mobile payments. The posting included forecasts both about offline and online forms of paying for products and services. According to Marcus’s post, “At PayPal we have an end-to-end view of the industry that others don’t and I…

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Mobile payments will replace cash and credit cards, say consumers

Mobile payments platform

A survey has shown that people feel that cashless payments will soon dominate the marketplace. A recent survey performed by Harris Interactive has shown that over 60 percent of American adults believe that mobile payments will have replaced traditional plastic credit card and cash transactions in the not too distant future. Approximately 30 percent believe that this will occur within the next five years. The online poll was conducted with the participation of 2,383 adults in the United States. It ran from November 14 through November 19. Among the respondents,…

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Mobile payments awareness doubled this year

Mobile Payments Survey

Smartphone owners are beginning to learn more about contactless transactions. The results of research performed from eDigitalResearch have now been released, and they are indicating that consumer awareness in terms of contactless mobile payments is rapidly increasing. Among the participants in the study, one third have seen a point of sale device capable of the transactions. This doubles the number of people who had seen the devices in May 2012. That figure represents a massive growth in awareness of the technology and the acknowledgement of its availability in places where…

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