Mobile marketing performance weak at Apple

Apple mobile payments

A study of the top 100 mobile websites for retailers showed the device maker is dead last. The Search Agency has conducted a study of the smartphone optimized websites of the top 100 retailers and has awarded Apple the lowest score for its mobile marketing user experience, at 0.68 out of a possible 5.0 points. Considering the nature of the devices that Apple manufactures, this is an especially surprising result. Just ahead of the poor mobile marketing score at Apple were Zales, Restoration Hardware, and Burlington Coat Factory. That said,…

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QR codes add zip to the mobile marketing at FreshXperts

QR Codes

The company has unveiled an entirely new strategy that features the barcodes to connect with consumers. FreshXperts, a produce consulting group, has just unveiled a brand new online and mobile marketing strategy that is using QR codes as a central element to connect with potential customers. The barcodes are being used to make sure consumers can be reached no matter where they may be. The announcement of the new QR codes and mobile marketing plan has come just behind the FreshXperts recent drive to create mobile optimized websites for its…

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Mcommerce optimization is lacking among many UK merchants

U.K. Mobile Payments

Failing to take this step could be causing a number of retailers in the United Kingdom to struggle unnecessarily. A recent study has been conducted and has determined that only about half of the largest one hundred British retailers have opted to created an optimized mcommerce website that would allow their customers to use their smartphones or tablets to shop safely over their devices online. This would mean that the retailers in the United Kingdom are falling behind those in the United States. The study was conducted by a company…

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Mobile marketing and social media are rising in popularity among small businesses

mobile marketing spending worldwide

Smaller and medium sized companies are increasing their spending on the channel. A new survey by Local Commerce Monitor, which was conducted by the BIA/Kelsey research firm has shown that spending on mobile marketing is on the rise among small to medium sized businesses (SMBs). A larger amount of overall advertising budgets is being designated for smartphone and tablet channels. The mobile marketing report is based on research that was conducted online in a partnership with Ipsos. What it determined was that the average spending among SMBs for smartphone advertising…

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Mobile commerce study shows only 17 percent of retailers have optimized sites

Mobile Commerce

Study by Briteskies about mobile commerce shows that among specialty online retailers, only 17 percent have optimized for smartphones. Leading firm in B2B and B2C company assistance for seamless integration of enterprise software and e-commerce solutions, Briteskies, has published the results of their study, which performed an evaluation of mobile commerce offerings among 75 different retailers online. Examples of the online companies that were included in the study are Fry’s Electronics, Petco, and Sunglass Hut. The results of this study were first released in Las Vegas, Nevada, at the 2012…

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