Mobile statistics throughout the industry are indicating that it has now reached the point that over two thirds (70 percent) of people in the United States with mobile devices are in the habit of regularly sending text messages, and that another 40 percent use their mobile device to use apps or browse the mobile web. Businesses wanting to take advantage of this knowledge can use the following techniques to generate new sales via mobile technology: • Create an email newsletter that can be obtained via text message. Businesses that offer…
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