mobile optimization Archives

Top 3 Important Things Overlooked by New Business Owners

09/18/201709/19/2017 Julie Campbell

Starting a new business is a lot of work and new entrepreneurs are required to keep a huge number of different concepts, ideas and steps in mind as they get started. Among all the important efforts that must be made, there are many that can easily be overlooked, despite the fact that they are quite important to that company’s success. A combination of inexperience, excitement and a rapidly evolving business ecosystem can easily cause a new business owner to miss certain vital points that would otherwise keep things going in…

Top mobile commerce brand title goes to Burberry

09/06/201609/02/2016 L. Green

The Ampersand ecommerce agency rated 158 British retailers and awarded the top spot to the fashion brand. Burberry has been named the top mobile commerce brand by Ampersand. The ecommerce agency used several criteria and numbers to conduct an assessment of the customer experience. It examined the mobile shopping offerings of 158 retailers in Great Britain. Among the factors taken into consideration included whether the m-commerce website was optimized. The retailers were judged on mobile website optimization, page loading speed and several other factors. While Burberry took the top mobile…

A mobile optimized mobilegeddon may be headed to Bing, next

05/19/201505/16/2015 Julie Campbell

bing qr code scanner mobile optimized search microsoft

People performing searches on their phones and tablets may soon see smartphone friendly results first. Now that mobilegeddon has fully arrived at Google, where mobile optimized websites were given priority over those that were not designed in a way that would properly display and function on smartphones and tablets, it looks as though Bing will be headed in the same direction. Microsoft is altering the algorithm at Bing so that smartphone friendly sites will show higher on search results. Mobile browsing has become vitally important over the last few years…

Mobile commerce held back by security and screen size

07/01/201306/29/2013 Jennifer Goula

Although smartphone shopping is growing rapidly, it is still being held back by certain challenges. Despite the fact that it is predicted that smartphone traffic and search volumes are likely to overtake those from desktops and laptops over the next year, the same cannot be said with respect to mobile commerce conversion rates. Consumers are shopping with their smartphones, but barriers are still stopping them from buying. According to the latest mobile commerce data from Econsultancy, consumers are using their smartphones for checking and comparing prices as well as to…

Mob.is.it brings more control to mobile sites

05/23/201304/13/2014 John Montgallo

Mobile sites are becoming vital in a new business landscape The world is becoming more mobile. That is to say consumers around the globe are becoming more reliant on smartphones and tablet devices. For businesses, this means a multitude of new marketing opportunities that can drive online traffic. If consumers are forced to visit websites that are not optimized for mobile use, however, their experience is likely to be bad enough to encourage them to ignore a particular brand. Mobile sites can mean the difference between a consumer exodus and…