Tag: mobile nfc

The NFC Forum expands accessibility of the N-Mark symbol

Stephen Vagus
Mobile-Commerce

NFC Forum News The NFC Forum, a non-profit association that works for the progress of NFC technology, has announced that its N-Mark symbol is growing in popularity. The N-Mark was introduced in late 2010 and serves as a special marker for certified NFC-enabled mobile devices. The NFC Forum has worked to standardize the symbol in an effort to provide some stability to the emerging industries of mobile commerce and NFC technology in general. Due to the rising demand for NFC-enabled devices and technology, the organization has decided to expand the…

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MacKay Meters and UIC team to bring NFC technology to parking spaces

Jorge Gonzalez
Mobile Payments in Parking Lots mobile commerce

New ways to included NFC technology   MacKay Meters, a manufacturer of parking meters, has announced a partnership with the Uniform Industrial Corporation (UIC), a company specializing in electronic commerce and data collection. The partnership will be focused on bringing contactless payment systems to MacKay’s parking meters around the world. Both companies will be developing and implementing NFC technology for MacKay’s Guardian SOLO meters. These meters already accept various forms of payment and MacKay believes they are the best candidate for a new NFC-based payment system. NFC technology is getting…

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Proxama and Hot Source team to push mobile marketing forward

Sam Lambert
Mobile Commerce News on eOne PLUS app

News on mobile marketing… As NFC technology grows more popular around the world, companies specializing in the technology and mobile marketing are coming together to ensure their place in an expanding industry. Proxama, a developer of NFC technology and mobile marketing firm, has announced its partnership with Hot Source, a digital marketing company based in the United Kingdom. Together, the companies will work to expand the reach of mobile marketing through the use of NFC tags and a new mobile marketing platform that was unveiled at the Near Field Norwich event…

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ROAM Data unveils the world’s first universal NFC and magnetic card reader

Stephen Vagus
NFC Swipe

ROAM Data, a developer of mobile commerce platforms, has announced that it has created the world’s first universal card reader that combines NFC technology with magnetic strip recognition. The reader, called NFC Swipe, is compatible with any mobile device and is designed with mobile commerce in mind. The NFC Swipe will allow consumers to make purchases using a credit card or anything that is NFC-enabled. In fact, the platform can turn nearly any electronic device, including a PC, into a mobile payment system. ROAM Data believes that the NFC Swipe…

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Study shows that consumers are eager for mobile coupons, but few receive them

Jennifer Goula
Mobile Commerce

A recent study from the Mercator Advisory Group… an independent market research and analytic firm based in the U.S., suggests that the demand for mobile coupons is growing, but few people are getting such items. Mobile coupons are a growing trend in the world of mobile marketing and commerce. These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement. These coupons can be used at retail stores for savings or to redeem a reward. According to…

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