Mobile commerce held back by security and screen size

Mobile Commerce

Although smartphone shopping is growing rapidly, it is still being held back by certain challenges. Despite the fact that it is predicted that smartphone traffic and search volumes are likely to overtake those from desktops and laptops over the next year, the same cannot be said with respect to mobile commerce conversion rates. Consumers are shopping with their smartphones, but barriers are still stopping them from buying. According to the latest mobile commerce data from Econsultancy, consumers are using their smartphones for checking and comparing prices as well as to…

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