QR Code Press

Anti-counterfeit technology could make QR codes safer for consumers

10/26/201110/26/2011 Sam Lambert

As QR codes become a more integrated part of society, the risks they present to consumers is becoming more noticeable. Malicious codes have been appearing all over the world. These codes often link to mobile websites that contain viruses or other dubious content. Six Degrees Counterfeit Prevention, creators of security technologies and strategies, has entered the QR field in the hopes of making codes, and consumers, safer. The company is bringing its innovative encryption technology to the fashion industry, where QR codes are seeing a great deal of use. The…

UNICEF adopts QR codes for this year’s orange box campaign

10/11/201110/11/2011 Jorge Gonzalez

The United Nations Children’s Fund, most commonly known as UNICEF, will be making some changes to their annual orange box campaign this Halloween. The organization has been using the orange box campaign since 1953 and has raised more than $164 million in that time. UNICEF has taken note of the growing popularity of smart phones and has decided to enter the digital realm in hopes of raising more funds. To this end, the organization will be plastering QR codes on their iconic orange boxes. When scanned with a smart phone,…

Pitney Bowes launches new QR code management system to help companies adopt the technology

10/04/201110/04/2011 Jennifer Goula

Pitney Bowes, a software and hardware manufacturer based in Connecticut, has launched a new QR code management system. As the popularity of QR codes grows, more companies are beginning to look for ways to incorporate the codes into their businesses and marketing efforts. While the codes are not overly complicated themselves, there are some serious pitfalls that could interfere with their use that many companies simply are not aware of. Pitney Bowes aims to make the use of QR codes a bit more intuitive with their management system while helping…

System ID creates customizable QR codes to help businesses stand out amongst competitors

09/22/201109/22/2011 Stephen Vagus

System ID, a company specializing in RFID solutions for businesses around the world, is pushing the boundaries of what QR codes are capable of by creating a new version of the code that maintains the visual aesthetic but improves functionality overall. The company has also found a way to improve the appearance of the codes for those wanting a more visual experience with their marketing campaigns. Using the Reed-Solomon error correction method, System ID has been able to change 30% of a QR codes appearance without interfering the its embedded…

D&D Technologies adopts QR codes to reach out to customers

09/16/201109/16/2011 Sam Lambert

D&D Technologies, makers of high-performance gate hardware, have adopted QR codes in an effort to engage new consumers. With more people relying on their smart phones and other mobile devices to conduct their daily routines, the company has had to take a new approach to marketing. The codes will appear on all future marketing materials. Jim Peterson, senior vice presidents of sales and marketing for the company, believes that the codes will go a long way in engaging mobile consumers. The codes will be used for a variety of purposes.…