mobile marketing with qr codes Archives

How to mobile marketing tips for the proper use of QR codes

06/02/201210/20/2020 Jennifer Goula

Using barcodes in advertising for the best results. Learning the right how to mobile marketing tips and tricks can make a big difference in your ability to use quick response codes to their best advantage. As smartphones reach a greater penetration, it is vital for marketers to use scannable barcodes properly. After all, just because QR codes are appearing everywhere, from magazine print ads to product packages, billboards to television commercials, and everything in between, it doesn’t mean that each one of them will produce ideal results. Simply generating a…

Effective use of QR codes lacking amongst businesses, could leave consumers with a poor taste for mobile technology

03/27/201203/25/2012 Stephen Vagus

Mobile technology has become a very important part of a consumer’s life. As such, businesses are beginning to incorporate this technology into their marketing and promotion schemes at a rapid pace. QR codes have become a popular tool in the endeavor to connect with tech-savvy consumers. Though the codes are relatively simple to use, many companies are having trouble using the codes effectively. The codes’ inherent simplicity has deceived many businesses into believing that they can create a code, stick it on an advertisement, and then forget about it. Such…

Rock the Vote looks to inspire young people to vote by using QR codes

03/16/2012 Stephen Vagus

As presidential campaigns begin to pick up steam in the U.S., QR codes are likely to play a significant role in getting young, tech-savvy people to vote. Popular non-profit group Rock the Vote has teamed with clothing brands Junk Food and Threads for Thought to launch a new QR campaigned aimed at bolstering the political power of young generations. Rock the Vote has created a series of QR codes that will be branded on shirts from both clothing companies. The group believes that these codes are popular amongst young people,…

Companies still struggling with using QR codes effectively, with many focused on appearance rather than functionality

02/03/201202/03/2012 Sam Lambert

Advertising and technology have long enjoyed a cooperative relationship. As mobile technology becomes more advanced, however, this relationship is changing and advertising is becoming more entangled and reliant on the prowess of technology. Perhaps the most influential piece of technology that has come to the world of marketing is the QR code. The codes have changed the way marketers interact with a new generation of consumer, opening the way for constant connection at any time and wherever they may be. While QR codes have shown themselves to be a useful…

Faulty QR codes could give consumers a bad experience with marketing campaigns

01/28/201201/27/2012 Stephen Vagus

The popularity of QR codes continues to grow at a rapid pace. Tech-savvy consumers have certainly taken notice. While the response to the codes has been largely favorable, these technology conscious consumers are also noticing that many companies are not using the codes as well as they should be. Such is the case with Bill Cosby’s new book I Didn’t Ask To Be Born (But I’m Glad I Was). The book features a QR code on its back cover that some readers have found troublesome. When scanned with a smart…