Staples has redesigned its app following a survey of customers to determine what would make their shopping experience with the merchant simpler and more convenient. The result was that the new application now includes a bar code scanning feature that allows customers to perform easier searches and faster ordering. The office supply store is known for its significant research and testing and for its focus on the customer’s participation in developing the m-commerce experience. Staples.com vice president of e-commerce and business development, Brian Tilzer, said that the new application has…
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Best Buy uses a geo-targeted mobile promotion to bring more consumers through its doors
Best Buy has been running a new form of geo-targeted ad within the iPhone app by Pandora, to help users to locate the nearest store. According to a mobile marketing consultant from Boston named Wilson Kerr, “Delivering a mobile call to action when a consumer is close to a location is very smart.” Kerr said that consumers with mobile devices who are traveling near one of the store’s locations are more capable of acting on one of these messages and heading to a store where they can make a purchase.…
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